Fashion is a 3 trillion dollar industry, with one in six of us working within the global fashion industry, and a staggering 80 billion pieces of clothing being consumed on a yearly basis. www.londonfashionweek.co.uk London Fashion Week is just one of the platforms used to celebrate innovation within fashion, showcasing next season trends from some of the biggest designing houses in the world, as well as up and coming, new designers. Cities all over the world hold their own seasonal fashion weeks, but London is among the “Big Four” alongside New York, Paris and Milan. Vida for You at Fashion Week clear that we simply can’t get enough of fashion, and for so many wonderful reasons. Fashion allows us to explore and express our identity, helping us to both look and feel amazing inside and out. How we wear clothes to feel uplifted is the same way in which Vida For You can boost your skin confidence with our range of luxury products. That’s why we were thrilled to be able to partner with the legendary House of iKons as London Fashion Week took over the prestigious capital once again from September 14 – 18. The House of iKons The House of iKons was founded in 2014 by Savita Kaye under Lady K Production, and has fast grown into a globally recognised brand and unique concept. Savita Kaye wanted to create a platform to help launch emerging designers and take their career to the next level, an initiative that has more than successfully realised in such a short space of time. By working with global media partners and organising shows around the world, an abundance of lucky designers have moved on to be signed to department stores, boutiques and personal styling teams for the likes of Lady Gaga, Britney Spears and Tyra Banks, It was a privilege for the Vida For You team to share the stage with such inspiring talent, but no model was complete without our invigorating skincare products. The enthusiasm for our unique vegan brand was reflected in the confidence and the beauty of the models as they took to the runway. Vida For You isn’t just another skincare brand – our products can truly enrich all aspects of your life giving you a radiant, youthful complexion you crave, helping you both look and feel amazing!