Neuro-Cosmetics – The relationship between emotions and skin reaction has been recognised for decades.

In 2004, Linda B Buck and Richard Axel received a Nobel Prize for the discovery of gene codes linked to the odorant sensors located in the olfactory neurons in the nose. Certain odours cause a signal to be released from a certain receptor and we are then able to interpret varying signals from our receptors as specific scents. The found that they can create a distinct memory from our childhood, good or bad, very emotional moments, positive or negative.

This activation can have a direct effect on the body. The skin is an organ that strongly reacts to emotions, neuro-cosmetics and ageing. The key to this exchange is neuro transmitters, the messages between skin and brain, and by activating or reducing the action, we can directly influence skin behaviour.  Neuro transmitters are chemical messages that are released by skin fibres.  Nerve fibres are continuously communicating with fibroblasts, responsible for the creation or production of elastin and collagen.

Ageing of nerves and neurons impacts on fibroblasts, subsequently skin health, and to be able to address this we have opened a new window to the skin care of the future.

Nerve fibres can be stimulated physically, chemically and emotionally. There are ingredients that can stimulate the brain/skin signal exchange, some have been know for a long time but not scientifically classified until now.  They are pattern referred adaptogens. Adaptogens can affect the skin and respond to external stress and pressure by increasing our internal protective forces, stimulating our immune system. This stimulation occurs when we apply natural ingredients combined with peptides.

Adaptogens are key to the development of neuro-cosmetics and, due to the positive effect on the wellbeing and health of consumers, scientific research supports emotional, sensorial and holistic cosmetics as the cosmetics of the future.